Think of the care In-N-Out Burger has taken to carefully promote its brand. Despite a cult-like demand from potential customers in unserved areas, it has expanded slowly, only adding franchises at a rate that allows it to maintain the quality of its burgers, fries, shakes, and service. But even with corporate advertising, splashy media coverage, a great logo (see screen capture), and my own customer experiences, until last week I was spelling and pronouncing the name incorrectly.
Continue reading
Mud Bay Blog 