
A nicely equipped Tacoma
My neighbor finally did it. Today he took delivery of a new 2010 Toyota Tacoma 4 x 4 pickup. I’m almost as excited as he is. ;) The new truck is gorgeous (see photo). He chose the Access cab and got it in super white (by far the best color) with the TRD sport package, an upgraded sound system, and a towing package. TRD stands for Toyota Racing Development. Our local Toyota franchise never seems to get any white trucks, so they had to make an interdealer swap with an outfit in Bellingham. This was key to the deal my neighbor signed last night.
After months of research, the negotiations were surprisingly quick and simple. The salesman showed him a printout with their invoice cost and offered a price $400 above it. My neighbor countered with the invoice amount and that’s about where the deal closed, although the out-the-door cost was roughly $3 grand higher, mostly because of sales tax (ouch). Obviously the dealer makes money when selling near the invoice price. The clincher was that Tacomas continue to sell well despite the lingering recession, their uninspiring gas mileage, and the bad PR other models suffered during Toyota’s recent recalls. This convinced my neighbor that Toyota is not going to offer a general cash incentive on them. Overall, he’s satisfied with the deal and happy with the truck. That’s what matters.