Category Archives: Business Beat

Dancing Man in Silverdale

Posted on February 20, 2012 | 3 comments

Just in time for President’s Day


First Silverdale took much of Bremerton’s retail business away. Now they are copying our advertising ideas. Today I noticed a new dancing man (see photo) boogying for business in front of Mattress Depot on Silverdale Way across from Arby’s. Judging by the dancing man’s enthusiastic moves and the like-new condition of his svelte balloon body, I don’t think he’s been on the job for long.

Silverdale is by far the biggest retail center in Kitsap County. And it’s growing. But a business needs to do more than just open its doors there to make money. With at least three other mattress stores in Silverdale—one of which advertises itself with a giant cow—Mattress Depot has plenty of competition. Plus it’s in a retail sector where success is based almost entirely on marketing. The dancing man is going to attract the attention of some passing motorists. Whether they will return later for a mattress upgrade is another question.

For the record I bought my last new mattress at Arnold’s Home Furnishings in Bremerton. A dancing man was not involved. You would probably see the pope in a tank top before you saw a dancing man at Arnold’s.

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Posted in Business Beat, Other Local Places

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Springing Ahead

Posted on February 17, 2012 | 3 comments

A price that's oh so 6 days ago


Officially, spring isn’t due in rainy Western Washington for more than a month, but you might think it is already here if your only data point is the cost to fill your gas tank. Along with all of the welcome things that are coming soon like longer days and warmer weather, there’s the slow torture of steadily climbing gas prices. My local Shell station (see photo), starting a bit early this year, hiked its prices four times this week. As of today, it is charging $3.619 for a gallon of regular, up $.08 since last Saturday.
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Posted in Business Beat, Economy

Keep My Truck for as Long as You Want

Posted on January 19, 2012 | 1 comment

Yesterday’s snow storm, which doubled down this morning with several hours of freezing rain, is a blessing for the region’s auto body shops. Snow and ice cause wrecks. Ironically, my 1999 Toyota Tacoma is at Bremerton’s Trew Auto Body this week for repair from a non-snow-related accident. I’m in no hurry to get it back. Trew can put some of the storm’s victims ahead of it as far as I’m concerned.
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Posted in Business Beat, Cars, Weather

The Worst Day of Phishing

Posted on December 27, 2011 | 1 comment

A time-honored adage says that the worst day of fishing is better than the best day at work. But judging from an email message I received recently, I’m wondering if its authors should have spent more time in the office polishing their lure before heading out to cast their phishing line.
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Posted in Business Beat

Married to Comcast?

Posted on December 8, 2011 | 2 comments

Because of a clever marketing ploy called the Triple Play (phone, cable TV, and high-speed Internet), Comcast and I have been going steady for years. Our relationship is based more on need than love. Comcast needs money from me each month and I’m hooked on the services she provides. While we didn’t get married this week, I committed to making us an item for at least a couple more years.
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Posted in Business Beat, Economy

Wi-Fi in Allyn

Posted on November 20, 2011 | 4 comments

I'll have one coffee to stay.


Allyn, Washington, (population 2400) has gone high-tech. Last week Sail On In, an espresso stand on SR 3 at the south end of town, added Wi-Fi to its menu of great coffee, delicious pastries, and tasty soup (see photo). For years Allyn, a burg on Case Inlet’s North Bay, was known mainly, at least from a business standpoint, as the location of Big Bubba’s Burgers, a 1960’s-style drive-in across the street from the waterfront park. Now there’s another good reason to visit Allyn especially if want to surf the net without a data plan. Perhaps other local businesses will follow suit.

Wi-Fi in Allyn makes it harder to justify paying $130 extra for an iPad with 3G. (As an aside, the buzz created by Amazon’s Kindle Fire prompted a look at tablet computers in general; my conclusion is that I wouldn’t be comfortable with the Fire’s 7-inch screen despite its attractive price.) Now I’m back to thinking the Wi-Fi-only iPad might solve my connectivity issues when I’m away from home. Our vacation place at Treasure Island (3 miles from Allyn) is not connected to the Internet, and previously the closest Wi-Fi connection was 9 miles away in Belfair. Now Wi-Fi is just a short drive (or easy bike ride) away over back roads. And Sail On In has a comfortable indoor seating area for when the weather is bad. Perhaps I can do a blog post from there.

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Posted in Business Beat, Other Local Places

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Dining Out at 3:00 AM

Posted on November 15, 2011 | 1 comment

News for late nighters


If you were wondering whether Kitsap Way has any restaurants besides Denny’s that are open all night, the answer is yes. Subway (see photo) just became the third eatery to be open 24 hours a day. The Kitsap Way Jack in the Box, located next door to the Best Western, also caters to night owls. The other 13 restaurants on the stretch of Kitsap Way between the SR 3 interchange and 11th Street all close by 2:00 AM at the latest.

My survey of local restaurant closing times wasn’t done in the wee hours. Instead I started it on an afternoon bike ride and checked it on the Internet for establishments that don’t post their hours at the entrance. Since I’m invariably asleep at 3:00 AM, it was news to me that there are enough insomniacs, night people, and workers on the graveyard shift to support three places being open on Kitsap Way in the middle of the night. Apparently there are.

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Posted in Business Beat

More Dancing Men

Posted on October 24, 2011 | 4 comments

That's me on the left.


What’s up with West Bremerton and dancing men? Along a 1.5-mile stretch of Kitsap Way/6th Street, there are four of the quirky inflatables. Statistically this is off the charts (I think). The local business district might be the state epicenter for deployed balloon advertising. In Great Minds Think Alike I showed a picture of the Jiffy Lube and Blockbuster Video entries. A better title might have been “Herd Instinct.” Did all four businesses hit on the dancing-man idea independently or is there a bit of copycat go-go going on here?

To correct the photo caption, that’s not really me on the roof of the Mid-Town Market. I do support free ATMs though. And free debit-card transactions (although Mid-Town probably doesn’t have them). Certainly both are worth dancing about. As for the Pep Boys figure, maybe he’s just happy because of his name.

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Posted in Business Beat, Other Local Places

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Great Minds Think Alike

Posted on October 5, 2011 | 2 comments

Cheaper than paying minimum wage


What do the Jiffy Lube and Blockbuster Video franchise stores on Kitsap Way have in common? One similarity is that both are using an inflatable dancing man (see photo) in an attempt to attract customers. I have no idea if this advertising technique boosts sales although it did make me take notice. Plus it’s cheaper than posting a sign-waving minimum-wage employee out front like some mattress stores do and a bargain when compared to investing in a top-shelf LED message center.

There’s more information about these so-called dancing balloons at web sites like ArizonaBalloon.com, which also refers to them as wind dancers. Despite the latter name, the web site advises that they work a lot better indoors where wind and sun aren’t factors. That’s because the balloons can spend more time on the ground than dancing on a breezy day and the light spinnaker material they are made of doesn’t last long in strong sunlight. There’s a tradeoff though. If you want motorists on Kitsap Way to notice your business, they have to dance outdoors.

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Total Video Is Closing Soon

Posted on September 28, 2011 | 2 comments

A total loss for the neighborhood


I don’t rent DVDs during the summer so I was probably one of the last people to notice that Total Video on Kitsap Way is closing soon (see photo). The store stopped renting movies and games a few weeks ago and is in the last stage of selling off its stock of DVDs and VHS tapes. Everything that’s left is on sale for $2. Yesterday I picked out a couple of DVDs to zero out the small balance in my rental account.
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Posted in Business Beat