A Simple Sign

R&H Market Sign

One item per line

I don’t know if R&H Market plans to change its readerboard anytime soon. In case it does, the photo documents the content the sign has displayed since the Obama administration. Despite the simplicity of the message, I was reading it incorrectly. I learned that yesterday when I was in the store buying Mega Millions tickets.

The R&H Market might be the most popular convenience store in Bremerton if not all of Kitsap County. Located on Kitsap Way at the Marine Drive intersection with an easy in-and-out access, thousands of potential customers drive by it every day. A lot of them stop in to buy beverages, chips, smokes, ice, and lottery tickets. Plus chicken. R&H has operated out of that location for decades.

I have never tried chicken gizzards. Before yesterday, I didn’t know how they are cooked or served. So pardon my ignorance when, without giving it much thought, the first time I saw the sign I combined lines 1 and 2 in my mind and concluded that R&H Market sells chicken gizzards on a stick. It doesn’t. The gizzards, deep fried, golden brown, and slightly smaller than Chicken McNuggets, are sold in a cardboard tray. You can buy them in quarter-pound increments.

R&H Market keeps things simple on the low tech sign. There aren’t any fancy electronics, and it doesn’t use two words when one will do. So line 1 just says gizzard.

Under the warming light, the gizzards looked more appetizing than the chicken on stick advertised on line 2. However, I didn’t try either item. Not even for the sake of the Mud Bay Blog.

At least I was reading the third line correctly. But that’s because I have plenty of experience drinking Red Hook beer.

I wonder what other long-standing business signs I have been reading incorrectly.

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