Would a liquor sign send an unnecessary message?
Let’s be clear. The Liquor sign in the photo is a fake. Can you tell? :) Although I think the sign looks great, the QFC on Kitsap Way has not filled in the big gap on its storefront between the Deli and Seafood signs. I did it for them using Microsoft PhotoDraw just in time for the June 1st end to Washington’s 80-year monopoly on retail liquor sales. Beginning on Friday, QFC and many other retailers in the state will begin selling liquor as a result of the 59 percent yes vote on Initiative 1183 last November.
In QFC’s case a row of shelves in the wine shop will be cleared out and stocked with some of the more popular brands of spirits like Smirnoff vodka, Jack Daniel’s whiskey, and Tanqueray gin. By one count, liquor will be available at more than 50 stores in Kitsap County. Previously we had six state stores. Because consumers can expect to find the hard stuff for sale in so many places, QFC will probably cool it on adding a liquor sign. They did include a liquor insert in this week’s grocery circular. Prices shown are for cardholders of course.
Mud Bay Blog 
Nice insert but I don’t think they need the sign. Those who want liquor will know where to find it.
About 3 weeks ago I walked into my QFC in Mukilteo and it was trashed. Half of the produce was moved to the freezer isle and the produce section was yes, prepping for Liquor. Produce and the wine isle are right next to each other so they are expanding and sacrifcing apples, oranges and onions.
It was back together when I walked in Monday. No sign of Jack Daniels yet…I’ll check this weekend.