Dancing Man in Silverdale

First Silverdale took much of Bremerton’s retail business away. Now they are copying our advertising ideas. Today I noticed a new dancing man (see photo) boogying for business in front of Mattress Depot on Silverdale Way across from Arby’s. Judging by the dancing man’s enthusiastic moves and the like-new condition of his svelte balloon body, I don’t think he’s been on the job for long.

Silverdale is by far the biggest retail center in Kitsap County. And it’s growing. But a business needs to do more than just open its doors there to make money. With at least three other mattress stores in Silverdale—one of which advertises itself with a giant cow—Mattress Depot has plenty of competition. Plus it’s in a retail sector where success is based almost entirely on marketing. The dancing man is going to attract the attention of some passing motorists. Whether they will return later for a mattress upgrade is another question.

For the record I bought my last new mattress at Arnold’s Home Furnishings in Bremerton. A dancing man was not involved. You would probably see the pope in a tank top before you saw a dancing man at Arnold’s.